A Simple Introduction
Hello, I'm Kyuhyung Lee, a singer-songwriter.
After winning the grand prize in Kim Kwangseok's Sing My Song Again, I've been active in album production and performances.
Account Introduction
I have a personal account and mainly upload daily life, cover videos and album marketing short forms.
I want to grow my account into one that builds followers and personal fandom through short form marketing and cover videos.
Experience and know-how to grow subscribers fastest
The short form content we created to promote our album got a great response with 8.63 million views.
We analysed the meme videos that were trending overseas at the time and tried different formats to see what would make them go viral on Instagram.
I think the main factors were short and intense editing, interesting results that people would re-watch, and choosing a topic that people could relate to.
I also focused on creating content that viewers would want to share, rather than just a promotional video.
We added an element of sharing with the opposite sex to keep things interesting, and in this way we were able to get a good response on Instagram as people naturally shared the video.
Future Plans
I am planning to expand the account with cover videos and short forms about the making of the new album.