SOCIAL MARKETING
Hi! I'm Jin Minwoo, a live commerce show host and travel creator with 5 years of experience, also known as Traveler :)
I'm currently managing an account that's all about travel-related content, vlogs, and overseas travel markets, in collaboration with Modu Tour.
Until December 2024, I operated an account with 1,000 followers, mostly acquaintances. I mainly uploaded personal daily life and references as a show host.
But on February 8th, I hit a major milestone by gathering about 6,800 Instagram followers โ in just two months!

I'm delighted to share how I achieved this feat, exclusively for the Short Shock magazine!
My biggest success seems to be 'Ttip Trip', an overseas travel market content I branded in collaboration with Modu Tour.
Some might think, "You were lucky and got a chance to work with a big company, so of course it was possible." But I'm here to tell you, it's not just luck.
Even with great products and content, it takes a lot of strategy, planning, and study for people to go viral and for that viral content to spread. Can anyone do it easily? Absolutely not!

For instance, a video promoting the market based on the "One Breath Challenge" recorded 450,000 views.



This amazing piece of content gained a whopping 2,900 followers. The insight continued to steadily supply followers for every new post.
Shall I show you another example?




Is all of this really just luck? I don't think so.
In my personal opinion, uploading content without a strategy these days is like digging in the air.
I achieved the current growth through 'Social Biz' and 'Meta Ads'. I'm using targeting settings and A/B testing within 'Meta Ads', and 'Social Biz' โ an automated DM platform โ to send private links only to followers.
In conclusion, I'm operating the account with this flow:
Right now, my account is bursting with market and travel-related informational content, but as it gradually establishes itself, I'm super excited to show more travel vlog content that can showcase my personality.
So, I'd love your support in making this happen! Thank you so much!